If you're looking for a way to engage new customers and get new leads, you should consider promoting your business blogs and articles. By creating content that is relevant to your audience, you can draw in new traffic and convert readers into customers. In this article, we'll discuss the benefits of promoting your business blogs and articles, and we'll provide tips for doing so effectively. We'll also go back to the history of blog writing and explore how blogs and articles have gained popularity to generate traffic and leads.
The history behind the concept...
Some people say that "journaling" is a recent invention. Some people think the practise started in 18th century England. Others say the practice is more than 5,000 years old. Yet others believe it was the Greeks or the early American pioneers. But in the 20th century, the journal began to be used widely as a personal and private account of an individual’s experiences. Businesses worldwide are now using blogs and articles to share their experiences, knowledge, stats, reviews etc.. and well, they mostly do this to reach out to a wider network for the purpose of gaining new leads.
By 1999, it was widely known how to create a blog. In addition, there were several blogging environments online in which people could use them to share their blogs. However, blogs didn’t take off like people expected initially because they seemed less suited to expressing people’s daily feelings or thoughts than was intended. It took time, When the site Blogger was released in 1999, it was only four years later that Google purchased the site for $125 million because they could see the future benefits.
Then came the rise in popularity...
As blog and article posts started to get more and more attention, business owners realised that they could utilise posting blogs as a means to support their business endeavours and win new customers. So, a bazillion blogs crowded the Internet, and when that happened, the bar began to rise. Blog posts began to have more reviews. They presented interesting data. Posts got longer as bloggers sought to stand out and deliver more value, until 1,000 words has become fairly standard, and 2,000-word posts are not uncommon. SEO keywords' value lessened as Google cracked down on keyword-stuffed content. Also, as blogs got more professional, many hired editors.
On the article-writing side, there was also movement. Many print magazines began posting copies of their articles online. Suddenly, magazine headlines needed to drive traffic, just like blog-post headlines, and headline styles evolved. They published more opinion-driven pieces from thought leaders. Some also put up blogs where they let writers hit the ‘publish' button on their own. Wordcounts were shortened for print, as ad revenue migrated online. Some magazines went online-only. Their style got breezier and more casual.
The political impact of blogs on society...
Over the years, the impact that blogs and articles have had from a political standpoint has been massive as a medium of news dissemination. Though often seen as partisan gossip, bloggers sometimes lead the way in bringing key information to public light, with mainstream media having to follow their lead. More often than not, however, news blogs tend to react to material already published by the mainstream media.
Meanwhile, an increasing number of experts who blogged their articles, made them a source of in-depth analysis and controversy. Many mainstream blogs have critically exposed falsehoods to misleading acts or misinformation and won the public over, gaining a greater market share and traction for better brand awareness.
The SEO of it all...
There's no doubt about it, blogs and articles have become an every day upload online and businesses are writing and posting online to compete for the first page of Google. One of the main ways to compete in this market is to show consistency in producing content on a regular basis, using keywords for SEO and making topics as interesting as they can possibly be. Search Engine Optimisation helps content reach a wider audience and is a key factor behind blogs and write-ups going viral. Blogs are built around SEO keywords and the writing is often changed to incorporate the same. For example, in a blog about Manchester United Football Club, the author will have to include key terms such as ‘Mourinho' or ‘Man Utd' for the piece to have better traction on the internet.
Business owners today...
Companies that blog about their business are more likely to achieve better results online and attract more customers. Whether you are looking at sharing your industry knowledge on a subject relating to your business, detailing the benefits of your products or services, or simply wanting to share the reviews and positive experiences of your business, ListLeader Marketing Services can save you time and complete the process. Not only do we tailor your campaigns to suit the blog writing for your business, we also boost the SEO of your company, improve traffic to your site, complete social media positing daily, action paid ads, provide data reports, and complete email marketing campaigns using our data to approach new businesses on your behalf.
To view our data-fueled packages, visit: www.listleader.com.au/marketing-services or call us today on 1300 781 347.
www.ListLeader.com.au
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